Ivan Moreno

Founder - General Manager / Linkedin

  • Ivan, co-founder of Sagan, brings over 20 years of expertise in the action sports and streetwear industry, positioning him as a prominent figure in the retail sector. As the founder of Nomad Skateboards in 2000 and the operator of his own retail shops, La Dolce Vita, for 18 years, he has amassed a wealth of diverse retail experience.

    In 2013, Ivan was hired by Karmaloop, the world's largest online streetwear retailer, to expand the platform, he managed sales, customer service, and community management for Spain, Italy, and Portugal.

    In 2015, Ivan joined Eurofund Group and Intu Management Spain, where he conceptualized and commercialized innovative projects. Over 8 years, he developed The Hood, an alternative shopping environment promoting a sense of community, blending urban trends with cutting-edge street art.

    Ivan's friendship with Chacho, recognized as a top ten creative of the decade, has further solidified his objective to revolutionize the real estate sector. Together, they joined Felicidad Collective, a creative and strategic collective focused on social and environmental impact, using their combined expertise to drive change in the industry.

Chacho Puebla

Creative Director / Linkedin

  • Horacio "Chacho" Puebla, Sagan’s co-founder, is a highly recognized advertising creative from Mendoza, Argentina, with a successful career spanning several countries.

    As a top-ranked creative, he has served as a jury member and president at prestigious events like TED and Cannes Lions. With over 500 awards, including 85 Cannes Lions and 20 Effies, Chacho has demonstrated his expertise in advertising. In addition to his role as CCO for Lola, he has ventured into various projects, such as writing a book, producing design books, and a feature film, and launching an award-winning beer, 23Rios. In 2020, Chacho co-founded Felicidad, a unique venture focusing on integrating infrastructure and branding for a low CO2 emission economy.

    As a long-time friend of Ivan Moreno, the two have collaborated on several award-winning advertising projects. In their latest alliance, they aim to redefine the future of real estate by utilizing their combined expertise in advertising, real estate, creativity, and sustainability. This partnership represents a unique fusion of talents, driving change and making a lasting impact on the real estate landscape.

Juan Camilo Ruiz

Managing Director Colombia - Leasing / Linkedin

  • Juan Camilo Ruiz Salazar, a seasoned business administrator with a Master's in Marketing Management and Commercial Management, boasts over 14 years of professional experience in retail real estate and consumer goods. His vast expertise includes initiating successful mall openings and innovating high-impact gastronomy zones. Coupling these with his superior leadership abilities, negotiation skills, a results-oriented mindset, and experience in an international context, Juan stands out as a seasoned managerial force.

    Juan's professional journey began at Mallplaza, a Chilean multinational part of the Falabella group, where he thrived as a Commercial Manager for nearly five years. Based in Bogotá, he was in charge of leasing commercial spaces to top retail, hospitality, and service brands in the company's projects across Cartagena, Manizales, Barranquilla, and Cali. His responsibilities spanned from negotiating rates and contract conditions to managing client portfolios and maintaining up-to-date contracts and permits.

    In 2018, Juan advanced as the Deputy Commercial Manager for Food & Beverage at Mallplaza. Over his nearly five-year tenure, he successfully expanded his client base and fostered the growth of existing ones by meticulously executing strategic commercial plans.

    Today, Juan brings his wealth of knowledge and experience to SAGAN as the Managing Partner of our Colombian division, extending our reach and vision to a new continent.

Xavier Gil

Business Development Director / Linkedin

  • Xavier Gil, a highly experienced technical engineer with over 15 years in international corporate leadership, has successfully navigated the EU, NAFTA, Mercosur, and Asia markets through his tenure at FICOSA Internacional. Since transitioning to entrepreneurship in 2011, Xavier has established and led several innovative ventures, showcasing his expertise across various industries.

    As CEO and Founder of EPHEMERALL, Xavier has pioneered the design and production of industrialized architectural projects, with a focus on temporary, modular, and mobile structures aimed at revitalizing commercial areas and driving business growth. His entrepreneurial portfolio also includes EPHEMERALL PADEL, specializing in the construction of padel sports facilities, and EPHEMERALL ENERGY, which focuses on modular electric vehicle charging stations (EVCS), offering flexibility and mobility for changing urban environments. Additionally, GO!PORT reflects his strategic vision, delivering comprehensive commercial, economic, and social development plans for port areas.

    Now, as part of Sagan, Xavier brings his wealth of experience in architecture, business development, and strategic planning to further the agency’s mission of transforming spaces into vibrant, sustainable destinations. His deep knowledge of modular construction and innovative project execution aligns perfectly with Sagan’s focus on creating long-lasting value for both communities and investors

Carmen Martinez

Legal Director

  • Carmen Martinez Carrera is a distinguished commercial lawyer who brings her robust expertise and vast experience to the Sagan team as our Legal Advisor.

    Throughout her illustrious career, Carmen has established herself as a reputable figure in the field of commercial law, effectively guiding clients through the complexities of business operations and governance. Her in-depth understanding of commercial legalities, coupled with her insightful approach to business practices, makes her a critical part of Sagan’s strategic decision-making process.

    At Sagan, Carmen's influence extends beyond her role as a Legal Advisor. She is a trusted member of our leadership, providing strategic advice and comprehensive insights that contribute significantly to the realization of our organizational mission and objectives.

    Carmen's unparalleled commitment to offering detailed, high-quality legal counsel guarantees that Sagan remains compliant with all regulations, while being optimally positioned for growth and prosperity. Her presence bolsters the confidence of our clients and team, reinforcing the assurance that Sagan's endeavors are rooted in legal soundness and ethical business practices.

Claudia Arroyo

3D Artist / Visual Architectural Artist / Linkedin

  • With over three years of experience in photorealistic architectural visualization, the work focuses on delivering exceptional quality in high-detail renders and immersive animations. A background in art curation and installation brings a unique perspective to architectural projects, integrating spatial understanding with artistic sensibility to create visuals that are both technically precise and deeply evocative.

    This approach has garnered recognition in international competitions, highlighting excellence in crafting visual narratives that resonate on a global scale. Projects span diverse locations and cultures, reflecting a commitment to capturing the essence of each architectural concept and translating it into compelling visual experiences.

    By combining expertise in photorealism with a deep appreciation for design, art, and spatial storytelling, the aim is to elevate architectural visualization to an art form, inspiring clients and audiences worldwide.

Luis Gomez

Financial Director / Linkedin

  • Luis is a seasoned economist specializing in Business Management and the evolution and development of cohesive, high-performing teams. In 1986, he established ILEX DERECHO Y ECONOMIA, a firm he has expertly led and nurtured to this day.

    Over his distinguished career, Luis dedicated his efforts to leading ILEX and GRUPO QUERCUS, before stepping back in 2010 as part of a company-wide reorganization. Since then, he has focused his attention exclusively on the management of ILEX, while also serving on various executive committees of businesses and organizations.

    With a specific interest in business economic analysis, Business Intelligence, and corporate digitalization processes, Luis brings an invaluable wealth of knowledge to Sagan. His long-standing partnership with Ivan Moreno—spanning more than 15 years—has seen him play a crucial role in the successful management of Moreno's enterprises.

    Today, at our new real estate positioning agency, Luis continues to provide essential financial leadership, driving strategic decisions that are shaping the future of Sagan. His remarkable expertise, insightful analysis, and committed leadership make him an invaluable asset to our team.

Nuno Carro

Legal Advisor / Linkedin

  • Nuno Carro, is a highly experienced legal professional and real estate expert hailing from Portugal. An esteemed lawyer, he has been affiliated with RSA, serving as their local Coordinator for the RSA PORTO since 2015 and providing his legal consultancy services in Mozambique since 2013. A registered member of the Portuguese Bar Association since 1991, Nuno brings a wealth of legal expertise to his projects.

    He earned his Bachelor's Degree in Law from the Portuguese Catholic University in Oporto in 1990, laying the foundation for his impactful career. In the years 2003-2012, Nuno was an integral part of the Charmartin Real Estate Group, a period during which he also contributed to the Amorim Imobiliária group's expansion into countries like Poland, Romania, Spain, and Italy.

    Nuno's experience isn't confined to legal consultancy and real estate, he has also been an educator, having served as a Lecturer at the Instituto Superior da Maia from 1995-2003. He also collaborated regularly with the Axon Institute from 1988-1995. His exposure to academia and various sectors has provided him with a diverse skillset and a unique perspective.

    Specializing in commercial projects, Nuno has left his mark on several shopping centers and retail parks, playing a significant role in the acquisition, assembly, and support for the exploration of Retails Park across the country. Key projects include the Ubbo in Amadora, Alameda in Porto, and the Eurostadium.

Daniel Horno

Senior Project Manager / Linkedin

  • Daniel "Dan" Horno is an accomplished project manager with extensive international experience. His professional journey spans various facets of project management and strategic account oversight. He garnered substantial expertise during his decade-long tenure as a Senior International Project Manager at HMY Yudigar.

    Dan excels in coordinating diverse departments, suppliers, logistics, and installation teams. He thrives in multidisciplinary project teams, catering to demanding clients, meeting tight timelines, and surmounting challenges posed by project locations. His portfolio encompasses developing and executing commercial installations for international brands across sectors like premium textiles, hospitality, and large-scale retail.

    Daniel is a proficient communicator skilled in engaging with high-level executives and stakeholders. He adopts a strategic, global perspective for each project and displays commitment and composure in complex work settings.

    Organized and proactive, Dan is a skilled communicator and negotiator who diligently upholds objectives, manages budgets meticulously, values efficiency, and prioritizes quality. With over 15 years of experience managing global projects to exacting standards, he serves as a brand ambassador and primary contact for multi-sector corporations, adopting a more comprehensive role than a Key Account Manager (KAM). He formulates, manages, and executes detailed budgets, closely supervising quality and timeline adherence. Regular reporting with an emphasis on reliable indicators and overseeing post-project analysis and financial closures are his forte.

    Dan's expertise lies in coordinating multifaceted teams encompassing R&D, engineering, production, suppliers, and logistics, primarily in international contexts. He thrives under stringent time constraints and in critical locations, collaborating with diverse brands in travel retail, fashion, the HORECA sector, and real estate operations.

Iñaki Alonso

Sustainability Director / Linkedin

  • Since 2001, Iñaki has devoted his career to the research and development of social and environmental ecology projects applied to architecture and the construction of common space, a realm that merges the public with the private.

    While his experience spans two decades, Iñaki maintains the perspective that he is just beginning in a field that is currently shaping and will continue to dictate how we operate now and into the future.

    Passionate about merging ecology with creativity, Iñaki champions the involvement of collaborative processes in architecture, nurturing open architecture, co-housing, and co-working. He advocates for the revolution of the Common and Collaborative (CO) and the Eco-revolution, applying comprehensive sustainability concepts to contemporary designs within the vision of the Triple Balance Economy. He thrives in projects that construct concepts through social participation and collective intelligence.

    Iñaki is keenly interested in social development and innovation in creating tools and mechanisms that propel collective networks capable of appropriating new production modes. In this vein, he has co-created pioneering projects in this field such as Sannas, Ecómetro, Entrepatios, and Teatro Del Barrio, which provide common debating platforms across business, ecology, housing, and culture respectively.

    As the world undergoes rapid changes, Iñaki believes architecture must also evolve to meet new social and environmental requisites. In his new role at Sagan, he will bring his wealth of knowledge and expertise in sustainable architecture and development to foster our continued commitment to sustainability.

Peter Lozano

Web3 - Metaverse Director / Linkedin

  • An entrepreneur by nature and a Metaverse explorer by passion. Co-founder along with Héctor Paz of Imascono and Chromville, companies specialized in Augmented, Virtual, and Mixed Reality technologies.

    President of the Association of Young Entrepreneurs of Aragon and member of the Executive Committee at the Spanish Confederation of Associations of Young Entrepreneurs.

    Awarded with multiple national and international recognitions in Design and Technology, standing out in 2022 in the Forbes List 'The 100 most creative in the business world', in 2020 as one of the ‘42 Spanish millennials to keep track of’ by Emprendedores Magazine, or in 2019 as the 'Person with the most drive for digital evolution in Aragon' at the Aragón en la Red Awards.

    Interior Designer by the Superior School of Design of Aragon. Passionate about communication and design in any of its fields. Supportive, generous, and a personality of fantasy: 'The best personal brand is to be a good person, humble and honest'.

Jose Tihista

Retail Designer / Linkedin

  • José has built a successful career in industrial design by working on a variety of high-profile projects that showcase his expertise and creative vision. Some of his notable accomplishments include:

    Designing the official equipment for the Spanish Olympic Committee at the 2020 Tokyo Olympic Games, serving as a creative director for national and international brands, collaborating on a neurotechnology project with one of the leading international companies, Bitbrain, designing for top division football teams in the Spanish, Italian, and English leagues, designing and developing top-level motorcycle gear and equipment for some of the most important ski resorts nationally, showcasing his skill in designing products that cater to diverse outdoor activities and environments.

    These successes, combined with his passion for sustainability and commitment to minimizing environmental impact, make Jose Luis a valuable contributor to the real estate industry. His unique background and experience enable him to create spaces that are both functional and aesthetically appealing while promoting eco-friendly practices and catering to modern lifestyles.

Andrés Muñoz

Retail Designer & Marketing Ninja / Linkedin

  • With over 15 years of experience in strategic marketing and design, Andrés is a passionate professional committed to the success of his projects. Over the past two decades, he has had the privilege of working in marketing departments of renowned companies, where he has developed strong skills and gained a deep understanding of the dynamics of the retail sector.

    As a freelance consultant, his approach has been based on a combination of creative strategies and thorough market research, allowing him to generate outstanding results for his clients. Moreover, he is deeply committed to sustainability and believes it to be a fundamental aspect of any marketing strategy.

    His style is characterized by bringing freshness and originality to his projects while maintaining a high level of professionalism. His goal is to create innovative proposals that stand out and generate a positive impact on the target audience. His charisma and communication skills enable him to build strong relationships with clients, collaborators, and teams, ensuring a collaborative and productive environment.

Victor Garcia

Retail designer / Linkedin

  • Victor Garcia brings a blend of creativity, design expertise, and extensive experience to his role as Director of Retail-tainment at Sagan.

    A designer since 2011, Victor has a proven track record in reimagining leisure, sports, and retail spaces, transforming them into more than just points of sale. His knack for creating environments that provide memorable experiences through entertainment sets him apart in his field.

    Victor's career is marked by his work with leading brands such as Caterpillar, JD Sports, Hotel Ibiza Rock, as well as collaborations with municipalities across Spain. These experiences have honed his skills and understanding of how to create spaces that captivate and engage, driving customer footfall and promoting brand loyalty.

    At Sagan, Victor uses his innovative design thinking to curate and develop spaces that transcend traditional retail. His dedication to crafting compelling and immersive environments aligns perfectly with our mission to redefine real estate.

    With Victor at the helm of retail-tainment, we’re confident in offering spaces that do more than just sell products—they offer unforgettable experiences. His presence strengthens Sagan’s commitment to elevating property repositioning beyond the conventional, setting a new standard for the industry.

Leandro Fuentes

Project Manager / Linkedin

  • Leandro Fuentes García excels in strategic administrative coordination. His tenure at THE HOOD was marked by his adeptness in integrating financial oversight with operational management, playing a pivotal role in the facility's success.

    Leandro streamlined fiscal processes and implemented effective financial systems. His expertise in accounting and fiscal management ensured financial stability and compliance. In managing the facility, Leandro's focus on operational efficiency and strategic alignment was crucial. He skillfully handled contract negotiations, operator control, and vendor relations, aligning them with THE HOOD's strategic goals.

    In his current role at Sagan.agency, Leandro applies this rich experience in finance and administration. His strategic approach in project management, combining financial acumen with operational efficiency, makes him a key asset.

Jofre Oliveras

Visual Artist / Linkedin

  • Jofre Oliveras (1989) is a Spanish artist originally from Girona. His academic backgrounds in Philosophy, Communication, and Journalism have initiated him into the study of language, influencing his artistic career as a communication tool with a social focus. The artist primarily works in the public space, using art to engage with communities and address social and political issues. His interest lies more in the development of ideas than in the technique itself, viewing technique as a means of expression and learning not as the goal of the work. His community-based and self-sufficient lifestyle led him to become part of Konvent, a cultural and artistic residency space organized by a large community. Jofre Oliveras has produced works and organized events with an international reach, particularly excelling in the field of muralism as a realist painter. However, his work extends beyond these labels, identifying himself as a researcher, explorer, and landscaper. Jofre Oliveras' work is influenced by classical expressions rooted in Mediterranean culture, evident in his use of diverse materials and creative processes inspired by the landscape. His artistic journey involves creating new connections with space, leading to the exploration of new contexts and ideas. Throughout his endeavors, he maintains a profound connection with the landscape, which serves as a constant source of inspiration and exploration.

Antonyo Marest

360 designer & Artist / Linkedin

  • Antonyo Marest, an Alicante native, embodies the spirit of Mediterranean creativity. Educated across Europe, his multidisciplinary artistry—spanning architecture to Art Deco—has distinguished him as a pioneer, blending traditional motifs with contemporary flair. Marest's work, celebrated for its originality, mirrors the rich cultural tapestry and sun-drenched landscapes of his youth, infusing his art with the dynamism of the very cities that cradle Art Deco's heritage.

    His sculptures, paintings, and designs not only echo nature's abstractions—light beams, wave patterns, cloud formations—but also converse through vibrant colors and forms, engaging viewers in a visual dialogue that transcends mere observation. Marest’s commitment to geometric precision and thematic boldness—particularly his iconic, flamboyant flamingos—breathes life into the abstract, championing freedom and multiculturalism.

    Joining Sagan, Marest's vision offers a transformative lens for the real estate realm, advocating environmental stewardship and humanistic values. His minimalistic fauna illustrations plead for ecological preservation, cementing his role not just as an artist, but as a vanguard for societal and environmental consciousness in contemporary art.

Halfstudio

Visual Artists / Linkedin

  • Mariana Branco (b. 1986) and Emanuel Barreira (b. 1986) are the artists behind Halfstudio, a collective based in Portugal which develops projects in various creative fields always with lettering and sign painting as the central element.

    Their visual language is characterized by three-dimensional letters and dynamic layouts, reflecting striking messages and vibrant colors.

    Producing studio work as well as public art, their approach encapsulates contemporary themes and ideas and a careful preoccupation with surrounding communities.

    The duo have been showcasing their work in exhibitions and urban art festivals both in Portugal and internationally.

Emily Eldridge

Visual Artist / Linkedin

  • Originally from the United States, artist Emily Eldridge has spent the better part of the last 18 years living abroad – with an 11-year stint in Hong Kong before moving to Europe in 2016. She is currently based in Barcelona, Spain, where she works as a full-time artist. Emily has a BFA in Illustration from SCAD (Savannah, Georgia, USA, 2004), a Master in Creative Illustration from BAU Centro Universitario de Diseño y Arte (Barcelona, 2017) and a Master in Graphic Design from EINA Centro Universitario de Diseño (Barcelona, 2018). Her creative work spans a variety of media – from murals to street art, editorial illustration, environmental graphics, neon lights, and more. She uses bold color and graphic forms to create playful imagery with an element of humor and wit. Emily has worked with some of the top clients in the industry, including Spotify, Target, The New York Times, and Visa.

Alberto Lafuente

Creative Placemaking / Linkedin

  • More than 10 years of experience leasing, leading and managing a wide range of projects of different sizes developed in more than 15 countries for private entities for himself. Design, architectural, urban and commercial projects.

    Specialist in various fields including Real Estate, Placemaking, Urban Innovation, Specialty Retail and Playful Learning.

    Founder and co-founder of several companies including specialty coffee MATISSE with three coffee shop, theleisureway company dedicated to create unique playgrounds, INFINERGY development of renewable energy projects, shiftgenetics innovation company that adds value and positive impacts on singular projects, RECREO renaturalization of courtyard spaces, as well as various architectural projects and author designs.

Carlos Domingo

Sustainable Engineering / Linkedin

  • With more than 15 years of experience as a mechanical and industrial organisation engineer, I decided to give life to my passion for safe and fun play spaces. This is how Huck Spain was born. As the founder, I am proud to have created a company that combines precision engineering with innovative design to offer unique and safe play experiences for children.

    At Huck Spain, our priority is quality and safety. We are IPEMA certified and comply with the most stringent European standards, giving parents and educators peace of mind. Our customised designs and wide range of products, adapted to all ages and needs, allow us to create play spaces that stimulate children's imagination and development.

    Thanks to our strong distribution network in the Iberian Peninsula and the strength of the Huck brand, we have positioned ourselves as leaders in the sector.